Aimé Leon Dore and Noah: Bringing back NYC Streetwear
When most think of New York and streetwear, they automatically visualize the iconic box logo of Supreme. Of course, NYC has been potentially the most influential city in streetwear over the last twenty years, and brands that call the Big Apple home continue to dominate what most know as "the culture". Two of those brands are Noah and Aimé Leon Dore.
We previously wrote about Noah's continuous work helping the community, the environment and overall just giving back, but along with being the most socially conscious company in streetwear, they also produce some incredible garments that have extremely high quality and come at great prices. Noah is famously headed by the ex-Supreme creative director Brendon Babenzien. This season, which had its first drop just a couple weeks ago, features some incredible suits, rugby shirts and more. They also recently opened a retail outlet in Tokyo, Japan. I had the pleasure of visiting the store on numerous occasions and was able to talk to one of their key employees, Robbie Junior Kwapong, who gave me some great insight on the new store and the brand as a whole. The retail location was dubbed the Noah Clubhouse, and its key mission is to give the community a space where they can hang out, study, work and more. The store features various incredibly comfortable couches and lounge chairs that they invite you to hang out in, a long work table on the second floor, that has various enticing books on it, plus a small balcony decked out with beach chairs. The space feels almost like a reaction to Supreme's infamous stores, that have been known to be intimidating and have rude staff, as Noah's employees are all extremely friendly and they have truly created a store that is so much more and will cultivate a community and inspire the youth to work on their craft and meet others who share their passions.
Aimé Leon Dore is a brand I've wanted to write about for quite some time now as personally, I am extremely fond of their work as a whole. Just to give a bit of background on them as a company, they were founded in 2014 by Teddy Santis and have since dropped various collections, collaborated with Kith, hosted community basketball events and opened a small retail space in Nolita. The brand often pays tribute to their home borough of Queens and uses its history as inspiration for their collections. They also heavily rely on imagery and often show off pictures they use for inspiration on their Tumblr page, varying from beautiful girls, to old German cars, and through have built an incredible identity for their brand. Their new retail space completes that identity, tucked into a small side street a short walk away from the ever so popular Chacha Match. The interior design of the store is nothing short of incredible, using the exposed brick wall of the building on one side, featuring classic picture frames featuring pictures of New York MC's.
Although these two brands are relatively new compared to streetwear staples like Supreme or Stussy, but by building such a complete story behind their brand, they have shot into the spotlight. We here at DECLINE03 are huge supporters of these two young brands and hope to document their progress and story.